Levi Jean Company

In Chapter 4 it touches on International SWOT (Strenghts, Weaknesses, Opportunities and Threats), and we had to look at Levi Jean Company.

The reading is kind of old but here is a link that takes a look at all of the Values and Visions of Levi. Also it talks about how being diverse helps with its sales and creation of new lines.

http://www.levistrauss.com/company/ValuesAndVision.aspx